Three Ways to Build Customer Acquisition and Build Brand Loyalty at Sportsbooks


Before you choose a sportsbook, it’s important to know who your target customers are. Sharps and professional gamblers are unlikely to consider the limits offered by a new sportsbook, while a wide variety of armchair fans are more concerned with high signup bonuses, easy credit card deposits, and a variety of prop bets. The majority of bettors, however, are casual sports fans who don’t make a living by placing bets. So, high limits aren’t as important as low limits.

Good odds

To win money betting on sports, you must be aware of the concept of good odds. It is essential to understand the meaning of the odds at a sportsbook, and fortunately it does not require a lot of reading or complex math. Almost all sportsbook websites display American odds, which are expressed in terms of 100. They will also include a plus or minus for each title, and a team with good odds is deemed to be better than its opponent.

High limits

High limits at sportsbooks may be the right thing for you, especially if you’re willing to risk a large amount of money. These sportsbooks have higher minimum and maximum wagers, which can help maintain an even playing field. The biggest danger in using high limits at sportsbooks is that the sportsbook’s odds will fluctuate widely, resulting in big winners being banned and the average bettor getting stuck with losing money.

Customer acquisition

As more states legalize sports betting, sportsbooks must focus on customer acquisition to stay competitive. By 2020, Americans will spend $35 billion on sports betting, making customer acquisition a critical component of their business. To succeed, sportsbooks must build their DFS vertical and engage in M&A activities. A strong DFS vertical helps them build a meaningful database of players. This article explores three ways to acquire customers and build brand loyalty:


When looking for a sportsbook to place your bets with, consider the reputation of the sportsbook’s online presence. Search engines show relevant links when you enter in a sport’s name, making the reputation of the bookmaker an important factor. Scams no longer hide on the Internet, and they are quickly exposed. Moreover, if a bookmaker’s reputation is tarnished, you’ll see the negative comments first.

Free bet credits

There are many ways to get free bet credits at sportsbooks. You may have heard of site credit, bonus cash, or risk-free bet credits, but what are they? Here are some examples. The first is the most common. A sportsbook may offer you a free bet if you sign up for an account and bet on a selected event. In return for the free bet, the sportsbook will give you a dollar amount of credit that you can use to make future bets.

Offshore sportsbooks

Most people aren’t aware that offshore sportsbooks allow them to make payments using cryptocurrencies. However, many top-rated offshore sportsbooks accept cryptocurrencies as payment options. Unlike US-based sportsbooks, offshore sportsbooks accept a wide range of payment methods, including cryptocurrencies like Bitcoin and Ethereum. You can also deposit funds with debit or credit cards and even use electronic wallets and cryptocurrencies. Creating an account at an offshore sportsbook is just as easy as creating one with a regional sportsbook.